How do I keyword research?

Wednesday, December 16th, 2015

Keyword research is one of the most important steps for SEO. It is the first step for planning your SEO strategy. You can plan your keywords using the Adwords Keyword Planner from Google found here: https://adwords.google.com/KeywordPlanner

It is good to focus on long tail keywords and synonyms when planning the keywords you want to rank up for. To search for synonyms, you can type in “synonym ” in Google. You can also find suggestions by typing in your keyword in the search box and seeing what other people search for in the suggestions.
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You should only go for the keywords with the best KEI (Keyword Effectiveness Index). This means go for low competitive keywords that are the easiest to rank up for that have the most searches. Don’t go for highly competitive keywords that are the most difficult to rank up for even if it has a really high search volume. Remember that the ultimate goal here is to get the most organic traffic out of your SEO campaign and the best way of doing that is to rank up for numerous long tail keywords.

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