How are returning visitors reported in Google Analytics?

Wednesday, December 16th, 2015

The first time a visitor comes to your website or mobile app, Google Analytics creates a random unique id that is associated with the user’s device. Each unique id is considered a unique visitor. In each hit, this unique id is sent to Google Analytics. If a new id is detected, this means there is a new user. If Google Analytics sees that the id is an existing id in a hit, it will count the hit as a returning user. These ids can be reset or erased if the user clears the cache from their browser or uninstalls/re-installs the mobile app.

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Disclaimer: This information is intended for informational purposes. Some information may not be accurate or current and are of the author's opinion (not 10KHits). It's not meant as financial, investment advice, a recommendation regarding a course of action or legal advice.

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