Strategies for Putting a Little Elbow Grease Into Local SEO

Sunday, June 12th, 2022

You might be wondering why this article is called “Strategies for Putting a Little Elbow Grease Into Local SEO”. Well, the fact of the matter is that organic search results are becoming more and more important to businesses like yours and it’s imperative they do something about it if they want to survive in today’s digital world.

The reality of the situation is that people these days use Google to find local businesses when they need them. And with over 60% of all online searches beginning with one or two words (and many topping out at just 4!), you’re leaving a lot on the table by not optimizing your website for keywords found in those initial few words.

What does this mean? It means that if you’re not optimizing your website for these keywords and digital signals, you’re effectively shutting the door on potential customers. And this becomes even more important when we factor in that nearly 1/3 of all Google searches are done from a mobile device!

The good news is if you get it right, organic search can help get your business showing up at the top of the list when people need you most. The problem is, there are so many businesses out there doing this that you need to stand out from the crowd, and it’s only becoming more difficult as time goes on. So how do you go about lacing up your elbows and putting some elbow grease into local SEO?

1. What is Local SEO?
2. Why is Local SEO important?
3. Increase Your Visibility with Local SEO
4. What Can You Do To Improve Your Local SEO Ranking?
5. How To Make Your Ranking Better

 

What is Local SEO?

Local search is the use of local keywords to find local results. An example would be finding a restaurant near you within your searched locations, or the address for that restaurant. This is because Google has become very good at understanding where you are located and will often give more accurate results if they know which cities to focus on. This includes Google Places, Google+, and any other location-specific integration of data from your company.

This type of search is especially important because it accounts for 90 percent of local searches . It’s a great way to get set up on the map listings for all these types of search results so that you can be found when people are looking for your business type near them. It is also a great search engine optimization strategy because it will help boost rankings in the Google results. Not only that, but people will be more likely to click on your listing if they can see where you are located and how close you are to their location.

 

Why is Local SEO important?

If done correctly, local SEO can have a big impact on your business. Local search is the use of local keywords to find local results. An example would be finding a restaurant near you within your searched locations, or the address for that restaurant. This is because Google has become very good at understanding where you are located and will often give more accurate results if they know which cities to focus on. Besides that, this type of search is especially important because it accounts for 90 percent of local searches. It’s a great way to get set up on the map listings and all these types of search results so that you can be found when people are looking for your business type near them. Furthermore, it is also a great SEO strategy because it will help boost rankings in the Google results. Not only that, but people will be more likely to click on your listing if they can see where you are located and how close you are to their location.

 

Increase Your Visibility with Local SEO

Unlike many other types of marketing strategies, organic search is much harder to track. This means that what might work great for one company, might not have the same effect on your business because you can’t accurately track how much it is affecting your rankings. However, there are many things you can do to increase visibility in local search results, including:

* Create an online map listing

* Invite people to leave reviews

* Make sure your website is mobile-friendly

* Link to relevant sites that are relevant to your business type

 

The best way to optimize your website for this is by integrating keywords into your SEO copy, metadata and links back to your site from other relevant sites.

 

What Can You Do To Improve Your Local SEO Ranking?

Your local SEO ranking isn’t something you can just set and forget. It requires strategic planning, consistent monitoring and adjustment according to changes in the digital landscape. Here are some

 

How To Make Your Ranking Better

Make sure that your website is mobile-friendly so users can easily find what they need when they’re on the go. Make sure you have clear and concise descriptions and reviews for your products and services. Design a simple and easy-to-read website that doesn’t overload visitors with too much information. Optimize your site using local keywords, such as “best donuts” in the city where you’re located. Lastly, allow customers to leave reviews so potential customers can see how they have served other customers in the past.

Local search is the use of local keywords to find local results. An example would be finding a restaurant near you within your searched locations, or the address for that restaurant. This is because Google has become very good at understanding where you are located and will often give more accurate results if they know which cities to focus on. Besides that, this type of search is especially important because it accounts for 90 percent of local searches. It’s a great way to get set up on the map listings and all these types of search results so that you can be found when people are looking for your business type near them. Furthermore, it is also a great SEO strategy because it will help boost rankings in the Google results. Not only that, but people will be more likely to click on your listing if they can see where you are located and how close you are to their location.

 

Conclusion

In order to increase visibility in local search results, there are a number of things you can do including:

1. Make sure that your website is mobile-friendly so users can easily find what they need when they’re on the go.
2. Make sure you have clear and concise descriptions and reviews for your products and services.
3. Design a simple, easy-to-read website that doesn’t overload visitors with too much information.
4. Optimize your site using local keywords, such as “best donuts” in the city where you’re located.
5. Allow customers to leave reviews so potential customers can see how they have served other customers in the past.

By following these tips, you should be able to increase your visibility in local search results, which will help potential customers find you online. As more people start using this strategy to find businesses near them, there are endless free marketing opportunities available through free website traffic.

Thank you for reading my free website traffic guide.

Filed under: Tips & Tricks

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