Why Domain Age Matters for Search Engine Ranking

Tuesday, November 23rd, 2021

Why Domain Age Matters for Search Engine Ranking

Domain age is a major factor Google takes into account when ranking sites for search rankings. Older domains are not always better than newer ones, but they tend to rank higher than new domains. If you want people to find your site, it’s essential that you register it with a reputable domain registrar and maintain its registration in order to avoid losing good rankings. By doing this, you can increase the visibility of your page and increase organic traffic from high-quality sources instead of low-quality spammy content.

In this article, we’ll cover: why domain age matters; how domain age affects SEO; what you can do if you don’t have an old domain name and want a high rank. Let’s start by exploring the topic of Domain Age at length before getting into any other details about it!

  1. What is domain age and how does it affect SEO
  2. How to register a new domain name
  3. What you can do if you don’t have an old domain name and want a high rank

 

What is domain age and how does it affect SEO

The first thing to keep in mind is that although older domains are not always better than newer domains, they tend to rank higher.

There are many advantages to registering with an old domain name, but some potential disadvantages as well. Older domains have more backlinks and more site equity, which helps them rank higher on the search engine results page (SERP).

However, some people believe that using an older domain can be seen as spamming because it’s just speculation that the owner of the new domain has anything related to the content of the website.

One good example of a success story with google is when apple.com became available for purchase. Apple acquired the domain for their company and registered it through Network Solutions Inc. in 1997, who was the original registrant.

This is how Apple was able to get their domain name up so high with google because it had so many links pointing towards it which made its rankings very high.

So if you want your site to rank higher on the SERP then you need to register an older domain with a reputable registrar and maintain its registration.

 

How to register a new domain name

First you need to find a registrar, there are many of them available. You can also register your domain name by applying through your hosting company if your site is already hosted with them. Once you’ve chosen the registrar, you will need to fill out the application form by providing your contact details and payment method. You will then be provided with several other forms to complete depending on what type of domain name you want to register. Some domains can take up to 24 hours before they’re active and ready for use, you’ll be given instructions on how long this process should take once it’s started.

 

What you can do if you don’t have an old domain name and want a high rank

If you want to increase your site’s ranking without having an old domain name, you should increase your site’s back links. There are various ways to increase your web pages rank by doing so. Link farming is one way to increase the number of links pointing to your site which can increase its search engine rankings. You can also increase the number of quality articles that link back to your site which can improve your site’s visibility and increase traffic. It is important that if you do take this approach, you only use high-quality articles that are relevant to the content on your page.

Filed under: Tips & Tricks


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