The Top PPC Ad Networks and the Different Options Available
Friday, August 5th, 2022
Achieving success on the internet is not as simple as it may seem. There are many different ways to advertise your products and services, but which ones work best?
A lot of people will tell you that Google Adwords is the answer, but what they don’t know is that there are many other options out there for achieving great results on a budget. In this article we will be looking at three of the most popular networks- Facebook Ads, LinkedIn Ads, and Twitter Ads- so you can find the one that suits your needs best. If you’re looking to buy real website visitors, try out one of the many PPC ad networks available today.
- What is a PPC ad network and how does it work
- Ad Networks Explained- Google Adwords, Facebook Ads, LinkedIn Ads, Twitter ads
- How to set up an account for each of the networks
- Types of ads available on each network – text only ads, video only ads, etc.
- The benefits and drawbacks of using each type of ad network
- Which one is best for you based on your business needs
What is a PPC ad network and how does it work
A PPC ad network is a form of online advertising where you pay to show your ads in an auction. You bid on keywords or phrases related to your product or service and when someone clicks on the ad, they are directed to your website.
Ad Networks Explained- Google Adwords, Facebook Ads, LinkedIn Ads, Twitter ads
There are many options out there when it comes to online advertisement. You can choose to advertise on the major social media platforms, or you can choose to run your own ad network for greater control over who sees your ads and where they will appear.
Google Adwords buys ads from Google and then shows them whenever someone searches for any of the keywords or phrases you’ve chosen. It’s a great way to buy real website visitors from the top search engine in the world.
Facebook Ads will place your ads directly in people’s Facebook news feeds, allowing you to target specific types of people based on their interests and demographics. Currently, Facebook is the largest social media network, with over 1.5 billion monthly active users.
LinkedIn is the world’s largest professional network on the internet. You can place ads in their search results and in your connections’ news feeds (similar to how Facebook works).
Twitter Ads are like Facebook ads in that they allow you to target specific types of people based on their interests and demographics. Twitter has over 300 million monthly active users.
How to set up an account for each of the networks
To get started with any of these platforms, you will need to create an account on whatever network you choose. To do this, simply open your internet browser and navigate to the platform’s homepage, which you can find here:
Types of ads available on each network – text only ads, video only ads, etc.
There are many different types of ads that you can build for each platform. On Facebook and LinkedIn, you can create text-based ads or create a video ad directly in the dashboard. On Twitter, you can create a text-based ad, but Twitter also allows for the use of short videos.
How to format your ads correctly depends on which platform you choose.
The benefits and drawbacks of using each type of ad network
Each one of these platforms has its own unique advantages. For example, Facebook allows you to very accurately target your audience based on demographics and interests. However, Facebook also has one of the highest minimum ad spend requirements, starting at $5 a day . Additionally, it’s difficult to achieve low click-through rates with text-based ads. The video ad option alleviates this problem somewhat by making it easier for users to find out more about your business, but you also have a higher chance of not meeting the required length.
On LinkedIn, your ads will appear in the content that your target audience is reading throughout their day. However, this network has one of the highest minimum ad spend requirements ($10/day) and a low click-through rate for text-based ads. The click-through rate on video ads is less than other platforms, but it’s easier to keep your ad within the required length.
Social media sites like Twitter and Google allow you to advertise straight from their homepages. This makes it a perfect option if you have a small budget since you don’t have to pay for clicks. The drawback is that they both offer very little control over who sees your ads and where they appear.
Which one is best for you based on your business needs
When you decide on a platform, it’s important to think about whether an ad would be beneficial for your business model. For instance, if you’re a local business, you would have the most luck using an ad network that allows location targeting. If your business is already well known among a specific audience, it would be best to use a social media platform with specific targeting options.
The top 3 ad networks include Facebook Ads, LinkedIn Ads and Twitter Ads. Within each of these platforms there are a variety of different options for advertising that can be tailored to your specific business needs. For instance, if you have a small budget but want to get more traffic on your site then choose either Google or Twitter instead of Facebook or LinkedIn since they offer no minimum spend requirement and don’t charge per click-through rate like Facebook does. You should also consider whether it would be beneficial for your business model if ads were targeted towards location (Facebook) or specific interests (LinkedIn). If you need help deciding which platform is best
Filed under: Tips & Tricks