Microsoft Ads vs Google Ads: Which is Better?
Friday, February 18th, 2022
Microsoft Ads vs Google Ads, which is better? It’s a question that many business owners ask themselves when they are considering what online advertising service to use. Microsoft and Google both offer several different advertising platforms, so it can be hard to know where to start. This blog post will help you compare the two in order to make an informed decision about which one is best for your company.
This blog post will help you compare the two in order to make an informed decision about which one is best for your company. Microsoft and Google both offer several different advertising platforms, so it can be hard to know where to start. This blog post will help you compare the two in order to make an informed decision about which one is best for your company.
Google was founded in 1998 by Larry Page and Sergey Brin while they were Phd students at Stanford University. It has since grown into a tech giant that offers more than just online ads; its other products include video streaming (YouTube), cloud computing services (G-Suite) and mobile operating systems (Android). As of February 2018,’s market cap stands at $652.33 billion, making it the second most valuable company in the world behind Apple.
The Google ad platform is one of the largest and most popular advertising platforms on the internet today with over two million advertisers using its services to market their products or services globally. There are a number of different ways that companies can use this online service including text ads (which appear alongside search results), banner ads, mobile display Ads and video ads which can all be purchased either directly through Adwords Express or via an experienced digital media agency. It’s easy to create your first campaign as there is no need for any previous experience; new customers simply have to enter some basic information about themselves before they’re ready to go live! With such a wide variety of ads available, it’s also possible to create highly targeted campaigns that will be more likely to hit their target audience; this means that you’ll get a higher return on your ad spend.
Compared with Microsoft, Google offers an easier and cheaper way for small businesses to advertise online, but the main drawback is its lack of transparency in how much specific keywords actually cost and what they will deliver within any given time frame. This can make optimization far trickier than other platforms like Bing Ads or Facebook where prices are clearly visible from day one! Although most people use Adwords as part of their SEO strategy rather than being the only focus. For example, if someone types ‘burger restaurant’ into Google they may see several different restaurants featured at the top followed by a list of local businesses at the bottom. The first thing that you will notice about this ad is that it has been optimized to include specific keywords from the search term, for example, ‘burger’ and ‘restaurant’. This means that as well as getting an instant return on investment Google Ads also helps your brand’s website gain higher rankings in organic searches which can result in long-term gains!
In contrast, Microsoft offers much more control over what ads show up where so marketers have better visibility into what campaigns are working or not. In addition to Bing Ads there’s also a wider choice of advertising options available including social media (Twitter Promoted Tweets), video sites (YouTube Promotions) and even mobile apps through third party platforms. This increased choice means that marketers have more opportunities to test different strategies at a much lower cost, which can be highly beneficial for large companies.
The main drawback with Microsoft is the additional time and technical expertise needed in order to manage your campaigns effectively; there’s also no simple way of checking on how well individual ads are performing so you’ll need expert advice from an experienced digital agency. It can take several months before any significant results start appearing and it may not always be obvious why some ideas work better than others! For example, we’ve seen many cases where just optimizing your ad text by including popular keywords in the headline and description has dramatically improved their performance without increasing your spending! Overall, both platforms offer very similar benefits to small businesses looking to advertise online, but for most clients, it’s far more important that their ads appear on the correct platforms (i.e. websites and apps where they can attract new customers) rather than how much they actually spend!
I hope this article has helped you decide which platform is best suited to your business needs; if you need any further advice or would like help optimizing an existing campaign then please do not hesitate to contact me directly. I’m always happy to discuss different strategies with prospective clients to achieve long-term success. Hopefully, this blog post will have given you some insight into why Microsoft Ads vs Google Ads are both so popular right now as well as helping explain what each offers in terms of benefits and drawbacks. If you’re looking to get started with either platform then feel free to contact us at any time for expert advice.
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Filed under: Tips & Tricks