How to Use Pinterest Ads for Business
Saturday, May 21st, 2022
Pinterest is the perfect platform for businesses to market their products or services. Whether you’re a small-time blogger, nonprofit organization, or Fortune 500 company, Pinterest Ads can help you reach your target audience and drive conversions. But let’s face it: with so many choices in front of you—from ad formats to targeting options—it’s not always easy to know where to start. In this post, we’ll walk through three steps that will get you primed and ready for Pinterest Ads success from the get-go.
- What is Pinterest Ads
- How to create a successful business account on Pinterest
- Ad formats and targeting options for your ads
- The importance of using the right ad type for your campaign objectives
- Creating and managing campaigns with success in mind
- Tips for creating successful ads that drive conversions
What is Pinterest Ads?
Pinterest is a social network where people come to search for and share content on the internet. This includes photos, videos, articles, or other media which are categorized in “pins”. As of April 2019, the Pinterest community has grown to 380 million monthly active users with 75 billion pins being uploaded each month.
How to create a successful business account on Pinterest?
To get started with your Pinterest company account, go to https://business.pinterest.com/signup/. After filling out your information you’ll be asked to verify your email address, so make sure you double-check the link in the email sent to you by Pinterest before clicking “confirm.”
Ad formats and targeting options for your ads
Pinterest Ads offer a variety of ad formats depending on the campaign objective you’re trying to accomplish. The three different types of ads that Pinterest offers are Promoted Pins, Board pins, and Rich pins.
Promoted Pins allow businesses to place their content in front of highly relevant audiences with the help of targeting capabilities and keywords. Promoted Pins can be video, image, or carousel ads that allow you to showcase multiple products or messages in a single pin.
Board pins place your brand’s pins on popular Pinterest boards relevant to your business goals. Board pins give businesses exposure to their products across different categories and audiences.
Rich pins allow businesses to stand out from the crowd with a Pinterest-exclusive pin format that links to their website and includes extra information such as price, availability or product photos for example.
There are multiple targeting options available for your ads depending on the audience you want to reach. By using interest categories, keywords matching your products, and targeting your competitor’s followers, you can tap into the Pinterest audience with ease.
The importance of using the right ad type for your campaign objectives
Pinterest ads offer several types of ads depending on what you want to accomplish as a marketer. Board pins can help promote your Pinterest account or boards while Promoted Pins and Rich pins can be used to drive traffic or conversions on your website.
Creating and managing campaigns with success in mind
Set up a promotion plan with realistic goals that go beyond simple impressions, clicks, or views. Goals can be measured based on ideas such as average ad cost per lead generated or the amount of people who visit your website.
Programmatic buying is the way to go when you want to track, manage, and optimize your campaigns in real-time. Pinterest’s advertising platform works with ad tech to make sure that all of your efforts are working together seamlessly.
Tips for creating successful ads that drive conversions
To create successful Pinterest Ads, your business must:
-Know your audience and the pain points you’re trying to solve for them.
-Stick to a schedule and keep your ads running from day one until the end of your campaign
– track, optimize, and extend.
-Take advantage of all the targeting options Pinterest offers such as topics or keywords.
Pinterest is a very popular social media platform that has over 400 million active users per month. Get the organic website traffic you need with Pinterest ads for your business. Pinterest was created as one of the first image-based social networks where people can discover new things by following interests or searching for topics within the search bar.
Pinterest offers several targeting options when it comes to running your ads. Pinterest interests allow you to target users who are following specific categories that relate to your business. The same goes for keywords in which you use relevant key phrases used by people searching the internet for things related to your company. Also, geotargeting is available which allows you to promote your business in certain locations.
Filed under: Tips & Tricks