How to Buy Website Traffic That Converts
Thursday, February 23rd, 2023
Every business wants to sell something. Whether it’s a product, a service, or an idea – there is always someone who will buy what you’re selling. Website traffic that converts is the key to getting those sales though. If you don’t know how to drive the right kind of site visitors your way, your campaign could fail even if you have the best products and services in the world! Don’t make this mistake by learning from these eight bad habits that are holding back website traffic conversion rates for many businesses today.
- Not knowing where your audience lives online
- Not showing your customers you value their business
- Putting up roadblocks to conversion
- Being too pushy or spammy with ads that pop up everywhere
- Not using any type of tracking or analytics
- Not being flexible with your marketing tactics
- Forgetting about mobile traffic
- Not having specific goals for your website traffic
Not knowing where your audience lives online
It’s not enough anymore just to consider Google searches when trying to find new customers; social media sites like Facebook and Twitter also need attention because they are home bases for potential sales for many websites.
One solution is to use all of the channels. Start by investing some time in learning about where your audience lives online. If you have a Facebook Page, for example, visit it from your phone or tablet as well as from your desktop computer. You’ll notice that the experience changes – and so will the people who visit! Similarly, if you have a Twitter account, tweet from both your desktop and tablet devices to see what each platform does for your reach. Knowing how each channel works can help you decide which one to use to drive more website traffic.
Not showing your customers you value their business
Sometime it can feel like nobody is listening when potential customers don’t follow up with any type of reply, not even an automated one. Make sure to greet new visitors and offer help if they need it (and ask them to get in touch too).
Don’t show your customers you don’t value their business. Give them all the information they need to be successful, have a competent staff to answer questions, and give them attention as they need it. Let’s take a look at how this can affect your business:
*You’ll lose revenue and potentially lose that customer for good (not sustainable)
*It will become harder and harder to compete against other businesses who actually value their customers (harder to stand out)
*Your employees will be less motivated because they see you don’t care about the customer (likely to quit)
Putting up roadblocks to conversion
You need to make sure you are not asking for too much information from new visitors before they can start to buy something. It’s frustrating when somebody wants to give you money but first has to fill out a million forms!
Being too pushy or spammy with ads that pop up everywhere
Nobody likes to be bothered and that includes your potential customers. It’s important not to interrupt people when they’re looking at your site and just trying to find out more about you.
Not using any type of tracking or analytics
You need to know what is working and what is not so you can maximize every part of your website traffic conversion strategy. It’s useless to buy visitors if they are not the right type of site visitor. You need to buy website traffic that converts instead so you’re also making money from it.
Not being flexible with your marketing tactics
You have to be willing to look at new ways to drive traffic, even if you invested a lot of time and energy into what you were already doing. Sometimes an unexpected strategy will just click better than your old one.
Forgetting about mobile traffic
It has to be easy for people on the go to buy your products or services if you want them to do it now. Make sure everything they see on their phones is clickable and responsive (meaning it will look good no matter what size screen they are looking at).
Not having specific goals for your website traffic
What are you trying to accomplish by getting this specific type of traffic? Are you trying to get repeat visitors or get people to come back quickly? Look at the numbers every day and see if there’s a change in what matters.
Saving these tips can help you get started with converting website traffic instead of just buying the wrong type of visitors. Remember that even though you don’t know where your audience is online right now, there’s always a new place popping up with them. Be flexible and test out different strategies to see what works best for you!
If you want to buy website traffic that converts, there are many things that can go wrong. As the saying goes, “you only get what you pay for” and if your campaign is not converting at all because of bad habits like these ones mentioned in this article, it may be time to reevaluate how you’re running your business or marketing strategy. Make sure to keep an eye on goal conversion rates so you know which type of site visitor (or potential customer) really matters most!
Filed under: Tips & Tricks