How I Increased My Push Notification Traffic
Friday, April 7th, 2023
Push notifications are one of the easiest ways for marketers to reach their audience on mobile devices. Unlike email, SMS, or other forms of communication that require users to opt-in and give permission before they receive messages, push notifications are usually set up so that anyone with a particular app installed will automatically receive them. This makes it possible for businesses to message all of their customers whenever they have an update without having any contact information at all. Since most people keep their phones with them pretty much constantly these days, this is a great way to make sure your content never goes unseen by your audience. It’s also easy enough for you as the marketer to create regular updates about what’s happening in your business and send them out instantly, which means that you can communicate with your audience almost as quickly as they can read the messages.
- What are push notifications and how do they work
- Why do marketers use them
- Creating a successful campaign with push notifications
- Types of campaigns that can be run using push notifications (call-to-action, time sensitive, etc.)
- Tips for creating an effective campaign (timing, frequency)
What are push notifications and how do they work
Push notifications are a communication tool that is used for alerting users of a new event, update notification, or other message. When a user subscribes to a push notification service, they can choose to opt-in and automatically receive content from the company at any time. This is different from other communication methods, such as email or SMS, which require the user to take an action before receiving messages from the company. Push notifications are usually used on mobile devices because most people have them on 24/7 and don’t need to take any action to sign up for updates from companies.
Why do marketers use them
Push notifications are a great way for marketers to engage with customers and ensure that their content is always in front of them. By offering instant updates, push notifications make it possible for businesses to keep timely conversations going instead of waiting for responses or content to show up in subscribers’ inboxes. The immediacy of this strategy also makes it easy for marketers to encourage transactions or calls-to-action for their website, which can sometimes be difficult with other forms of content. You can set it up yourself or use a third-party service to buy push notification traffic.
Creating a successful campaign with push notifications
There are several different types of campaigns that marketers can run using push notification services. One way is to offer exclusive content only available to subscribers who opt-in for updates. This is a great way to reward users for their loyalty and encourage them to sign up. Another strategy is called “surprise and delight,” which involves sending out random updates about current events or major changes happening at the company just because it’s fun. Marketers can also use push notifications as part of an event-based campaign by messaging subscribers about upcoming events, special discounts, or other announcements.
Types of campaigns that can be run using push notifications (call-to-action, time sensitive, etc.)
A few examples of the types of things you could message subscribers with include:
New product announcements
Exclusive deals and coupons
Special events updates
Product release notes
Other announcements related to the company
Tips for creating an effective campaign (timing, frequency)
Marketers will want to choose a good time of day to send out push notifications in order to ensure that they’re being sent when people are most likely to check their phones. Some examples of good times include: Boring meetings Midday, when people usually have downtime between classes or work Lunchtime on weekdays
It can be tempting to send out lots of push notifications throughout the day, but marketers should only choose the most important ones. Sending too many updates or using different messaging during each one will simply overwhelm subscribers and make them less likely to engage with future messages.
Examples of companies who have successfully used this strategy in their marketing efforts
Local businesses – By adding push notifications to their website and using them during special events, restaurants and other local stores can advertise special deals to subscribers and encourage foot traffic.
Auto-dealerships – Push notifications can be a great way for auto dealerships to advertise new vehicles and encourage test-drives with exclusive coupons.
Retail stores – By sending out push notifications about special offers, sales events, or discounts throughout the day, retail stores can give subscribers access to better deals than they might find on their websites.
Push notifications are a great way to make sure your content is always in front of your customers, and they’ll never miss another update from you. You can sign up for third-party services to buy push notification traffic and manage your campaigns. Push notifications are also an excellent tool for increasing user engagement and encouraging conversions on your website. If all of this sounds intimidating and you want help enacting these principles, let us know.
Filed under: Tips & Tricks