Free Website Traffic Tool: How to Improve Your Rank On Google
Thursday, July 13th, 2023
Google Search Console is a free website traffic tool offered by Google. It helps website owners track their website’s search engine ranking and visibility. The data collected by the tool can be used to improve your website’s rank on Google and increase your visitor traffic. Google Search Console collects data about the search queries that lead to your website, pages on your website that are receiving traffic, keywords for which you rank high, ads displayed on your website, and more. The data collected by the tool is used to improve Google’s own search engine ranking. You can use this same data to determine where you are ranking on Google and make the necessary changes to improve your site’s standing. The data can also be used to figure out what types of content are most popular with visitors, which can then be used to create more relevant content for users that will lead them to spend more time on your website.
- How to set up Google Search Console
- What types of data does Google Search Console collect
- How to use the data from Google Search Console to improve your website’s ranking on Google
- Additional ways to use the data from Google Search Console
How to set up Google Search Console
- To set up Google Search Console, you first need to create a Google account.
- Once you have created a Google account, you can then set up Google Search Console by visiting this link: https://www.google.com/searchconsole/.
- You will need to enter your website’s URL and click on the “Add Property” button.
- You will then be asked to verify your website ownership. There are several methods of verification, but the easiest is to add a verification code to your website’s home page.
- Once your website has been verified, you can then start using Google Search Console to track your website’s traffic data. You can use this data to improve your website’s ranking on Google and increase your online traffic.
What types of data does Google Search Console collect?
- The most useful data collected by Google Search Console is the keywords for which you rank high on the search results page, or what is sometimes referred to as “keyword data.”
- Other types of data collected by Google Search Console include:
– The search queries responsible for sending traffic to your website
– Pages on your site receiving external links from other websites
– The number of ads displayed on your website and where those ads are displayed (e.g., on the top, on the right, or on the bottom of the page)
– The geographical location of your website visitors
– Visits from websites that have Google Analytics installed on their site
How to use the data from Google Search Console to improve your website’s ranking on Google
- You can start by using keyword data to determine which keywords are bringing your website the most traffic. You can then use this data to improve your website’s search engine ranking by making changes to your content, advertising, internal links on your site, and more. For example, if you are currently receiving search queries about “cars” but notice that you are not ranking very high for that term, you may want to change the type of content on your website to focus more on car-related content.
- You can also use keyword data with Google Analytics to find out which keywords are sending you the most organic search traffic and then determine what types of pages those visitors are viewing once they land on your site. For example, if visitors are viewing a number of pages that deal with recent college grads, you can then focus on creating more posts that will appeal to this type of audience.
- You can also use the page data collected by Google Search Console to improve your site’s search engine ranking. This data can help you identify which webpages are receiving the most search queries, but are not high enough in rankings for those terms to generate any significant traffic or revenue for your website. Once identified, you can then work on making these pages more relevant and drive them additional traffic from users searching for their specific keywords.
- The ads displayed on your website should also be analyzed using keyword data because certain keywords have higher commercial intent than other keywords. For example, if a keyword has a commercial intent of 8 or 9 out of 10, you will want to adjust your ad copy so that it better captures the type of visitors who may be interested in making a purchase on your website.
- By learning which geographic locations are sending you the most organic search traffic from Google Search Console, you can then begin targeting those areas with Google Ads campaigns as well as local SEO efforts to increase that traffic even further.
- You can also use data from Google Search Console and Google Analytics together to determine which pages receiving external links and where those links are coming from (e.g., sites linking directly to your home page vs individual category pages). If you notice that a number of external links are coming from your blog, then digging into the content on these pages will help determine how to better position them for rankings and organic search traffic. For example, if visitors who click on an article about “New Year’s Eve Parties” are landing on a page with more general party advice such as “How to Throw a House Party,” you can change the focus of the article so it is more relevant for those keywords and generate more traffic from Google Search results.
- You should also review search queries responsible for sending visitors to your site because this data can help you improve each page’s title tag, description tag, URL structure, internal linking, images alt tags, etc. For example, if you are receiving a lot of search queries that contain “how to” terms but visitors are not staying on your website long enough to read all the content on your site, this may be an indication that people who land on these pages are expecting more information than what they are finding. You can then use this data to create new how-to articles or repurpose existing content into new formats (e.g., eBooks) so you can better satisfy users’ expectations.
- Finally, you should also check your AdSense performance using Google Analytics because certain keywords have higher commercial intent than others do. If you notice that revenue per click is low for certain keywords but high for others, you can then start adjusting your AdSense ads to better target the relevant keywords and prevent wasted clicks.
Additional ways to use the data from Google Search Console
There are additional ways you can use this free website traffic tool to your advantage:
- Use both keywords data and page data together to identify which webpages are receiving the most search queries, but only have a high ranking for certain terms rather than being high in rankings for all of them. Once identified, you can then work on making these pages more relevant so they receive search query share from users who might otherwise land on a lower-ranked webpage.
- You can also use this information to determine why a specific webpage is not ranking for certain keywords even though it appears higher in the SERP results for other related ones – perhaps it just needs a little reworking or updating with fresh content that better matches those terms? In any case, having this type of insight enables you to better prioritize your SEO efforts for that particular webpage.
- You can also use data from Google Search Console to identify keywords with high commercial intent so you know which terms are most likely to result in conversions once people arrive on your website, and then base your keyword bids accordingly on Google Ads.
- Finally, you should never forget about the trustworthiness of your brand when it comes to search engine rankings because this is just as important as building links and working on other types of optimization efforts if not more so. If people cannot find their way back to your site using organic search results or they consistently see poor reviews associated with it online, then all of your SEO work will go down the drain if no one wants to buy from you.
Thanks for reading this post about Free Website Traffic Tool: How to Improve Your Rank On Google. It’s important that you use the data available in order to improve your site’s search engine ranking and get more visitors, so be sure to take advantage of these nine tips! What are you waiting for? Improve your website’s search engine ranking and get more visitors with this free tool.
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