5 Ways to Use TikTok as a Digital Marketer

Saturday, February 26th, 2022

TikTok is a social media platform that shares short videos. This video-sharing app has given rise to many trends with its short videos, including “Hey Girl”, “Fitness Motivation” and “Vacation”. It’s not just celebrities who are taking advantage of this social media platform. If you’re looking for fresh ideas to create content that will resonate with your audience on TikTok, look no further!

The following article will provide 5 ways to use TikTok as a digital marketer. These tips include: understanding the basics of how TikTok works, determining what type of influencer you want to be on the app, recognizing the best time frames for posting content, creating engaging content for different types of audiences and maximizing your experience on the app.

 

1. Understanding how TikTok works

TikTok can be used to share short 15-second videos or lip syncs to popular songs, or more specifically, musical.ly’s top tracks of 2018 . It has become a go-to social media platform for influencers to make money and reach audiences. This video-sharing app has given rise to many trends with its short videos, including “Hey Girl”, “Fitness Motivation” and “Vacation”. In order to create successful content on the platform, it’s important to understand how TikTok works as a whole.

 

2. Determining what type of influencer you want to be

Similar to any other social media platform, there is a type of influencer that every marketer wants to become on TikTok. Do you want to create product reviews like Jaclyn Hill? Or do you want to serve as a fitness guru like Danielle Bregoli?

 

3. Recognizing the best time frames to post content

With more than 500 million daily active users, many marketers are looking for ways to maximize their exposure on this platform. While there isn’t any data correlating total number of likes per day with which days of the week, there is data correlating the best time of day and days of week to post content on TikTok. For example, if you’re looking for more engagement from your audience, posts at 8:00 pm UTC+8 tend to receive more likes than other times.

 

4. Creating engaging content

While there are many types of content that can be shared on TikTok, it’s important to be intentional about what content you’re creating. Depending on the type of influencer you want to become, there are certain types of videos that work best for your brand.

 

5. Maximizing your experience on TikTok

Last but not least, it’s important for digital marketers to take advantage of all the features that TikTok has to offer. For example, posting on the Discover page can help your content reach a larger audience than just your followers. You can also use hashtags to categorize your posts and increase engagement.

As a digital marketer, it’s important to stay on top of the latest trends and get ahead of your competition. TikTok is one such app that has quickly become popular among influencers as well as celebrities who use this video-sharing platform to share short clips with their audience. Whether you’re looking for fresh ideas or want some help getting started using TikTok in your marketing strategy, we’ve got 5 ways! These strategies can get free traffic on website as long as you understand how TikTok works! The strategies include determining what type of influencer you want to be on the app, recognizing the best time frames for posting content, creating engaging content for different types of audiences and maximizing your experience on the app.

Filed under: Tips & Tricks

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