Sunday, December 5th, 2021
Wow, you’re on Instagram! That’s great. I hope you’re having a blast with it and getting more followers every day. But have you ever tried to get an ad on the platform? It can be tricky, but there are ways to go about doing so that will work for your needs. Here are some tips for creating eye catching ads on the platform like making sure you know your target audience, using compelling visuals and crafting catchy headlines!
An Instagram ad is when you pay Instagram to promote one of your posts for a set number of days. If a person doesn’t already follow you, they’ll be able to see the ad on their explore page or under a hashtag that you choose. This post will show up in front of their feed. If they like what they see, they’ll follow your page and in turn see more of your posts! So you can use Instagram ads to grow an audience on the platform, which is handy if you’re using it for business purposes.
Because Instagram ads are so visual it’s important to be creative when you make them. Here are some tips to get you started:
-Use A/B split testing if possible! Try out different images and headlines for your ad, look at the feedback which one is getting the most engagement and go with that one.
-Focus on your target audience when creating an ad. Not everyone will respond well to your ad, so think about who will and what they’ll need to see.
-Focus on one goal per ad. For example, if your goal is to get more followers you could create an ad that just says “Download our app!” as the image and say something like “Get exclusive coupons when you follow our account now! Link in profile.”
-Make sure your ad is well-lit and crisp. It can be hard to tell an ad from a post, so if it’s not good quality people might just think it’s another post!
-Use relevant hashtags on your image so it will be seen by the right people.
-Make sure your headline is eye-catching and encourages them to click. If you can get into their head with something that would convince them to sign up, that’s great! Start with why though, like “why do you need this free ebook?” or “what is stopping you from downloading our app??”
-Make sure your copy is on point. People can get annoyed if it’s difficult to read, so make it clear and concise!
-If all else fails, you can buy website visitors from Instagram’s ad platform to send traffic to your web properties or ecommerce store.
If you’re an Instagram enthusiast, you will be excited to know that there are ways to use the platform as a marketing tool for your business to buy website visitors. Here we’ve provided 5 tips on how create eye-catching ads and grow your audience with compelling visuals and catchy headlines! These principles can also work if you want more followers or engagement with potential customers who don’t follow you yet. The first step is understanding what exactly an Instagram ad is and how it works before diving into these different strategies. Once you have this down pat, feel free to try out some of our suggestions like using relevant hashtags on images and crafting copy that speaks directly to their needs!
Filed under: Tips & Tricks
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