Tuesday, May 31st, 2022
When it comes to increasing your site’s trustworthiness, there are a few things you can do that will have an instant impact. Use conversational language whenever possible because this is how people speak daily when they’re not trying to sell anything to anyone at any given moment which can help build a relationship with readers/viewers. Here is a list of 3 ways that all start with the letter “T”:
Putting testimonials on your site can greatly increase trustworthiness and improve conversions, as these social proof elements tell visitors that other people have had a positive experience with you or your products/services. Depending on the industry you’re in (e-commerce vs consulting services), it may be more difficult to get testimonials. You can make it easier on yourself by offering freebies, like ebooks or free consultations in exchange for feedback; you can also encourage customers to leave reviews after they’ve made a purchase (just be sure not to incentivize them with free products); and finally, there are paid services that will provide you with real customer testimonials (but expect to pay anywhere from $49-499 per testimonial).
In the event that you have been unable to get any customer testimonials, freebies or reviews, there are still ways for your site’s trustworthiness score to be boosted by displaying third party verifications for things like free shipping, money back guarantees, verified site security and more. These are usually provided by trusted brands that have done the legwork to actually verify your business or website, so you can be sure their stamps of approval are genuine – not just designed to scam people out of free products.
Finally, having a clear and detailed Terms & Conditions page is another way to increase your site’s trustworthiness. This doesn’t mean you have free reign when it comes to writing in legalese but rather that you’re being transparent with what visitors can expect from your website – including details about things like refunds, data collection policies and more.
Steps to increase your site’s trustworthiness:
– develop a unique voice and perspective on topics. This way, you’ll differentiate yourself from the competition in a positive manner while earning readers’ respect for being honest and knowledgeable about what they’re reading/viewing. You can do this by offering free information that everyone else is charging for or sharing knowledge with no expectation of receiving anything in return other than gratitude. If possible, provide something free such as an eGuide download, tip sheet PDF download, etc., even if it didn’t take much time or effort to produce – just so your visitors know you aren’t all about making money! The more helpful content you offer, the more your audience will trust you and is a great way to drive free website traffic to your web properties from Google search results.
If possible, provide something free digital downloads such as an eBook download, tip sheet PDF download, etc., even if it didn’t take much time or effort to produce – just so your visitors know you aren’t all about making money! The more helpful content you offer, the more your audience will trust you. Start by using words that are descriptive and engaging without being too salesy or promotional sounding in tone or writing style.
Filed under: Tips & Tricks
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