3 Important Steps to Buy Mobile Traffic Through Google Ads
Tuesday, April 25th, 2023
In the 21st century, most people conduct their business on the go. Mobile traffic has exploded in recent years and is now the most popular way to surf the web with a staggering 85% of all internet use coming from mobile devices. It’s not just about convenience – there are significant advantages that come with buying mobile ads for your online business or blog. How can you take advantage of this trend, and why should you choose buy mobile traffic? Let’s find out!
In this article we will explore these three important steps:
- Understanding how consumers behave when they browse on their phones
- Learning how Google Ads work so you can create an effective campaign
- Develop a strategy to make sure your ads are seen!
Understanding how consumers behave when they browse on their phones
If you’re thinking whether or not to buy mobile traffic, it’s important to understand how people actually use their smartphones. With over 80% of searches now done on mobile devices, Google is pushing their users towards apps, which is why you can see an icon for the Play Store or the App Store when doing a search. This means that your ad needs to be shown inside an app in order to stand out among all of the text ads it shows up against.
Your buyers are also spending a lot of time on social media, so it makes sense to try and get your ads in front of them there. Keep an eye out for new opportunities that open up as the sites you advertise on continue to expand their platform – sometimes it makes more sense to pay per impression than per click, which is why you should be sure to check out what your options are.
Learning how Google Ads work so you can create an effective campaign
One of the top trends in online marketing is buying mobile traffic, and Google Ads provide a great way to go about it. While it’s true that sometimes you can pay as much as $10 per click, there are plenty of times where you can get your ad shown for a fraction of that – especially if it is targeted to the geographical area where you want to drive traffic from.
It’s important to remember that Google Ads are a pay-per-click system, so you only have to pay when people actually click on your ads and go through to your website. This means that you can put an ad in front of a huge number of people and only pay when it gets clicked, which can drastically cut down on your costs while driving just as much traffic to your site.
The second big thing you should be aware of is the different types of ads that Google AdWords provides. It offers text ads similar to what you would expect, but also banner ads, “top of page” ads (which basically come up as the first ad you see on a website), and YouTube ads.
Learn how to use this system effectively to your advantage – remember that it doesn’t cost anything other than time to set up an AdWords campaign and it can pay off big dividends if it’s done right!
Develop a strategy to make sure your ads are seen!
While there is no denying that buying mobile traffic to your website can be an extremely effective way to get the word out about what you do and drive customers towards your products – it won’t work if nobody sees your ad. Many PPC marketers fail because they don’t spend enough time developing a good strategy. In order to get the most from your mobile traffic, you’ll need to put in some effort!
The first thing you should do is look into the keywords that are already driving mobile traffic to your competitors’ sites. Find out which search terms they pick up on and compile a list of them so you can use them for your own ad campaigns. You don’t want to choose keywords that are too broad or general, but instead aim for something very specific.
The second thing you should do is look into what kind of mobile traffic your competitors are getting. If they’re spending more money on mobile ads than you are, that’s something you need to be aware of – and is a good reason why you should consider to buy mobile traffic.
Also keep in mind that Google lets you set up separate campaigns for display ads on their network, as well as native ad campaigns for both YouTube and the App Store. This offers a lot of different options for targeting the right people with the right ads, which means you can get more traction and see better results overall.
The number of people using mobile devices to surf the internet has increased dramatically in recent years. With 85% of all internet use coming from mobile devices, it’s not surprising that many marketers are looking for ways to capitalize on this trend. Mobile traffic is also cheaper than other types of online advertising, which means you can get more bang for your buck! If you want to learn how Google Ads work so you can create an effective campaign or take advantage of new opportunities offered by sites like YouTube and Facebook, read our blog post 3 Important Steps to Buy Mobile Traffic Through Google Ads now!
Filed under: Tips & Tricks