10 Ways to Conduct Keyword Research for Ecommerce Sites
Saturday, August 13th, 2022
What is keyword research? Keyword research is a process of analyzing the competition, the search volume for certain keywords in your niche and determining which words are worth investing time into. You can do this by using free or paid tools to analyze what people are searching for in your area of expertise. It’s also important to monitor how often these terms are searched on Google, Bing, Yahoo! etc. This way you will know if it’s worth putting more effort into that particular word or not.
Keywords are an essential step in designing any new site because they will directly affect the success of your site in the future. If you want to get a great return on investment from your online business make sure you conduct keyword research before you start any design and development.
Top 10 Tips for Conducting Keyword Research
The first step is to conduct a competitive analysis of your industry. Here’s how:
- Find out the keywords and phrases that your competitors rank for on Google, Yahoo! and Bing. You can use keyword research tools like SEMRush or SpyFu to find this information quickly.
- Brainstorm a list of 10 to 15 keywords you feel are relevant to your site.
- Look for multiple word phrases that would be better than just one word. For example, “men’s shoes” is usually more valuable than “shoes.” You want to find long tail keywords that attract potential customers who want a specific product or service and might not be looking for it by name.
- If you are not sure where to start, use Google’s keyword tool.
- When plugging in keywords make sure they are relevant to your site and what its about, instead of just picking the top 10 results the tool gives you.
- Check the search volume for each of your keywords; this will tell you if there is enough traffic for each word to make it relevant. Once you do your research, you should buy traffic website visitors for those keywords.
- Look at what’s trending in your industry to get ideas on what people are searching for. For example, if you run an online shoe store and notice that the latest trend is “leather boots” make sure you incorporate that into your keyword list.
- Research your keywords by using the sites that have data on what people are searching for, such as Compete, Alexa and Quantcast.
- Make sure you don’t use a keyword more than 3 times in your meta description or once in a H1 tag . For example, if you choose to target the word “shoes,” you should not use this keyword more than three times in your meta description.
- Include negative keywords in your list, such as “cheap” and “discount,” to ensure that Google and other search engines do not filter out your site from relevant searches if they think it is spam. Negative keywords will also help you improve your ad spend by targeting more specific keywords.
To prevent being caught in a Google penalty, do not stuff your meta description with keywords just to get ranked higher in the search engine results page. In fact, Google penalizes sites that use excessive keywords in their meta descriptions or titles and instead gives preference to sites that have well written content that is informative to the reader.
The most important aspect of a successful ecommerce store is to buy traffic website visitors to the site. Keyword research will help you figure out what type of content people want and how to produce it with your products in mind. The 10 ways we’ve provided should get you started thinking about some different methods for conducting keyword research that could lead to more web traffic, conversions, and revenue from search engine optimization (SEO) or marketing campaigns focused on driving website visitors. Do any of these sound difficult? What are you waiting for? You’ve just learned how to conduct competitive analysis of your industry and start keyword research for your ecommerce site. Now it’s up to you to take action!
Thanks for reading, feel free to leave a comment below with any questions or comments. Please share this article!
Filed under: Tips & Tricks