When you are adding your website on a Basic (Free) account, you will see the Show / Hide panel to toggle between the basic settings and paid options. The panel is found after the Hits Limit settings.
Click the panel to expand it and view the options available for Pro and Business accounts.
You can close the panel by clicking the Hide Pro / Business Options panel.
If you want to use the white-label traffic options, you can upgrade your plan to Pro or Business.
If you want to use the white-label traffic and/or geo-targeting options, you can upgrade your plan to Business.
Click the Upgrade Now! link to go to the Upgrade page.