What are ad groups?

Wednesday, December 16th, 2015

An ad group is a set of keywords, ads and bids you group together. Ad groups help you organize your campaign and separate the different types of services or products you provide. It is not good to have one campaign with one ad group that contains 500 keywords in it. It’s better to have many ad groups so that you can target and check the performance of each group that runs. A good metaphor for this would be if an ad campaign is a photo folder, ad groups would be subfolders within that folder that could be “my vacation photos” folder and “birthday photos” folder. The files within the subfolders are the actual ads.