Monday, December 14th, 2015
Downtime can affect your profitability. As discussed earlier with the Amazon example, downtime can cost big companies millions of dollars.
Downtime can affect your customer satisfaction. If your site goes down, the visitor may jump to one of your competitor’s website. They can also lose trust and loyalty in your website if your site goes down frequently.
Downtime can affect your search engine rankings. Believe it or not, if your site goes down frequently for long periods, search engine bots may de-index some of your webpages or your entire site as it detects that it no longer exists or is inaccessible.
Downtime can affect your business. If you’re a website that gets inquiries from investors and advertisers who want to place their ads on your website, they may think twice about doing business with you knowing that your site goes down or performs slowly for them.
Filed under: Documentation→Website Performance
Tags: downtime, website performance
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