3 Reasons to Use the Phrase and Exact Match Type in Keyword Targeting

Monday, July 25th, 2022

The phrase and exact match type in keyword targeting is a very useful tool for AdWords advertisers. This article will discuss three reasons why you should be using this feature to your advantage, which are more relevant ads, increased relevance, and more relevant search results. If you want to know how the phrase and exact match type works or have any questions about it please read on!

1. What is the phrase and exact match type in keyword targeting
2. Why should you use this feature to your advantage
3. How does it work
4. Questions about this feature that people might have or need answered

 

 

What is the phrase and exact match type in keyword targeting

The phrase and exact match type in keyword targeting is a tool that allows you to target your audience with more relevant ads. When you use this feature, you are able to include keywords in your ad group that might not be included in the headline. This is a great way to make sure your ads are as relevant as possible to your target audience!

 

 

Why should you use this feature to your advantage

When you use the phrase and exact match type in keyword targeting, there are a few reasons why you should take advantage of it:

-You are able to include keywords that are relevant to your service or product, but might not be included in the headline

-This feature allows for more relevant ads, which means that people are more likely to click on it

-Because of the increased relevance, your ads also have a higher relevancy score. A high relevancy score is important for increasing your ad’s visibility!

 

 

How does the phrase and exact match type work?

The phrase and exact match types works by using all of the relevant keywords that are related to your ad. It then looks at all of the keywords in your ad group and uses these, along with the information you have already provided, to create a relevant headline.

As an example, say that you had an ad for buy website traffic. When people search buy web traffic on Google, your ad would show up! The keywords buy web traffic and buy traffic would be used, along with other metadata you provide, to create a great ad.

 

 

Questions about this feature that people might have or need answered

Do I also get the benefit of showing up when people search for buy web traffic even if my headline is “buy web traffic services”?

-Yes. In fact, this allows for even more relevancy! When you use the phrase and exact match type in your ad groups, both of these keywords will be used to create a relevant headline which means that your ads have a higher chance of being seen!

-What if I want to include keywords in my headline but also still want to use the phrase and exact match type?

-If you are not sure how to set up your account for this, please contact us! We would be happy to help you figure out which keywords are best suited to what situation.

Note: This is an example of a process that can, but does not need to be followed exactly.

 

 

Conclusion

The phrase and exact match type in keyword targeting is a very useful tool for AdWords advertisers. This article will discuss three reasons why you should be using this feature to your advantage, which are more relevant ads, increased relevance, and more relevant search results.

Filed under: Tips & Tricks

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